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PEOPLE & BUSINESS

I AM REFLECTIVE

How did this woman manage, in a traditional world of men, in a technical world, not only to keep her eye and ear for the other, but also to create the source of her own success as a manager for a well-known German brand in the Middle East? Dr. Babett Gutsmuth's words reveal so much more. In a time in which fast-paced life, haste and ego seem to dominate, and less the perception of the other, the listening, the genuine interest in the other, she confesses to be reflective.                       Deutsch/German

ARCHITECTURE

ARCHITECTURE BECOMES MUCH MORE EXPRESSIVE

Your house comes out of the printer

In this interview with architect James Law, (link to a box where we present him) we want to take you for a look behind the scenes. All of our readers live in a house and are more or less satisfied with the quality of the construction and maintenance condition. But what will your house look like in the near future? How do you convey your ideas to the architect and how will they be created?                                          Deutsch


BUSINESS

DEUTSCHE UNTERNEHMEN UNTER DEN TOP50 DER INNOVATIVSTEN UNTERNEHMEN WELTWEIT

Die Boston Consulting Group hat nach den weltweit innovativsten Unternehmen gesucht. Und auch in Deutschland einige gefunden. Eines ist sogar in die Top 10 aufgestiegen. Deutschland scheint „back in the game“: Im jährlichen Innovationsranking der Boston Consulting Group (BCG) haben neun deutsche Firmen erstmals den Sprung unter die weltweit 50 innovativsten Unternehmen geschafft, meldet die Strategie­beratung. Die innovativste deutsche Firma sei der Sportartikelkonzern Adidas, der es auf Rang zehn des Rankings geschafft hat.

BUSINESS

SOCIAL MEDIA - THE MODERN DAY "Word of Mouth"

Online marketing campaigns are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year. Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies brand message, encourages a two-way dialogue, and ultimately affects your bottom line. The sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers.       German/Deutsch


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