BUSINESS

DUBAI TO WELCOME 20 MILLION INTERNATIONAL TOURISTS BY 2020 AS TOURISM IN UAE EXPANDS

Dubai has grown to be the ultimate tourism hub, and the number of tourists is expected to soar as UAE aims to expand this sector. Dubai tourism experts say that at least 20 million tourists are expected in the city by 2020. With affordable flights and accommodation, the number of tourists in Dubai will continue to rise even beyond 2020. The main objectives of this strategy are

THERE IS ALWAYS A SOLUTION

The morning visitor to the Mall of the Emirates in Dubai can occasionally observe an interesting scene. An enormous crowd of young people, concentrated listening, surrounds a woman. The audience is obviously from all over the world. We are in the entrée of the spacious shop of a premium fashion brand. A team meeting with the staff? Surely not. There are too many of them. The secret is quickly revealed. We experience the German Heike Lieb-Wilson at one of her unusual motivation sessions. The people around her also come from other outlets of the brand.                 German


I AM REFLECTIVE

How did this woman manage, in a traditional world of men, in a technical world, not only to keep her eye and ear for the other, but also to create the source of her own success as a manager for a well-known German brand in the Middle East? Dr. Babett Gutsmuth's words reveal so much more. In a time in which fast-paced life, haste and ego seem to dominate, and less the perception of the other, the listening, the genuine interest in the other, she confesses to be reflective.                       Deutsch/German

DEUTSCHE UNTERNEHMEN UNTER DEN TOP50 DER INNOVATIVSTEN UNTERNEHMEN WELTWEIT

Die Boston Consulting Group hat nach den weltweit innovativsten Unternehmen gesucht. Und auch in Deutschland einige gefunden. Eines ist sogar in die Top 10 aufgestiegen. Deutschland scheint „back in the game“: Im jährlichen Innovationsranking der Boston Consulting Group (BCG) haben neun deutsche Firmen erstmals den Sprung unter die weltweit 50 innovativsten Unternehmen geschafft, meldet die Strategie­beratung. Die innovativste deutsche Firma sei der Sportartikelkonzern Adidas, der es auf Rang zehn des Rankings geschafft hat.

 


SOCIAL MEDIA IS MARKETING - NOT SALES

Many businesses still expect to see sales, sales, and more sales. But social media marketing is not just about making sales. Sure, some brands can do that successfully and consistently, but in most cases, social media marketing is not just about boosting sales. It’s about 

"PERFECTING THE HOLISTIC EXPERIENCE OF GOLF - DRIVE YOUR LIFE"

Matthias Ditsch studied visual communication and exhibition design at the Hochschule der Künste in Berlin. The visionary now lives in Dubai. Classy Dubai met him to talk about his passion for golf. These encounters inspired us to continue to accompany Matthias Ditsch in the future. He has exciting stories for us; far beyond the world of golf. Too important for an interview alone.       Deutsch


SOCIAL MEDIA - THE MODERN DAY "Word-of-mouth"

Online marketing campaigns are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year. Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies brand message, encourages a two-way dialogue, and ultimately affects your bottom line. The sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers.

MIT MINDSET IN DIE MILLIONÄRS-LOUNGE

Ein deutscher Unternehmer der sich in Spanien und den Emiraten mit unterschiedlichen Projekten erfolgreich etabliert und als Coach einen Namen macht, zu Gast bei Classy Dubai - Alexander Elias Müller. Er ist Woche für Woche in Webinaren zu erleben und auf verschiedensten Geschäftsfeldern zu Hause. Heißt es Eulen nach Athen tragen, wenn man eine Millionärs-Lounge via Dubai ins Leben ruft? Reisen, Handel, Coaching, Online-Präsenz erfordern den ganzen Mann. Wie er das unter (s)einen Hut bringen kann, erzählt er in unserem Interview.