For the second season, TOMMYNOW will combine men’s and women’s, including the fourth and final ‘TommyXGigi’ capsule collection, and all looks will be immediately shoppable directly from the runway. “My vision for TOMMYNOW was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Tommy Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. The Gigi Collection will be available in stores from 26th of February. Our round-up of some our favourite spring/summer 2018 collections.
Classy Dubai has been there, invited to the preview of the collection. We like the idea to avoid a show with models on a catwalk but to explain the story and details of the collection piece by piece by means of their self-developed big touch screen.
Classy Dubai had a look at Tommy Hilfiger SS18 Launch at Kempinski Hotel Dubai, 01 February 2018 (Photo Paule Knete)
The new collection at a glance
Heike Lieb-Wilson manages the brand in the region and is a well-known lifestyle blogger. Thank you @mrs.brightly
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
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